As a design leader, I balance business goals, customer needs, and innovative design, guiding designers to excel. I support my team through mentorship and developing best practices while managing the full lifecycle of mobile and desktop applications. With a strong background in overseeing websites and digital platforms, I am ready to contribute to your project's success.

INDUSTRY SKILLS

TECHNICAL SKILLS

MY SUPERPOWER

MANAGER AND PEERS FEEDBACK

Design Expertise:
Visual and Interaction Design: Proficient in Design Systems, UI Design, Visual Design, Interaction Design, and Prototyping.
User Experience (UX): Advanced skills in UX Design, User-Centered Design, and User Research.

Strategic Design Leadership:
Brand and Product Strategy: Specialized in Brand Strategy, Product Design, and leveraging Design Thinking to drive business solutions.
Design Management and Leadership: Experienced in Team Building, Design Management, and mentoring, with a strong background in leading Design Workshops.

Technical Proficiency and Project Management:
Development and Analytics: Competent in Front-end Development and Product Analytics.
Agile and Product Management: Skilled in Agile Methodologies and managing projects effectively.

Innovation and Growth:
Workshop Facilitation and Innovation: Skilled in facilitating Design Thinking sessions and promoting innovation.
Marketing and Growth Design: Experienced in utilizing design strategies for Marketing & Growth initiatives.

Design Tools: Figma, Adobe Creative Suite, Sketch, Zeplin, Adobe XD, Figjam, Canva, Infogram

Design Systems Tools: Supernova, ZeroHeight, Tokens Studio, Storybook

Content management system (CMS): Prismic, Storyblok, WordPress

Web Development: CSS, HTML, GitHub, Squarespace, Webflow

Project Management Tools: Asana, Jira, Confluence, Notion, Miro

Customer Relationship Management (CRM) Systems: Mailchimp, Klaviyo, Constant Contact

Analytics & testing Tools: MixPanel, Google Analytics, Mode, GrowthBook, usertesting

My superpower is storytelling, communication, accountability, and navigating ambiguous situations. With a deep understanding of business objectives and user requirements, I excel in delivering bespoke design solutions that exceed expectations, demonstrating strong leadership and project management capabilities.

“ Rouli's unwavering commitment ensures on-time delivery, making her a pillar of reliability for our project teams. “

“By syncing with teams across time zones, Rouli showcases her dedication and flexibility, crucial for our global initiatives.

“Rouli fearlessly addresses critical issues, initiating vital conversations that pave the way for innovative solutions.”

"Rouli's strategic improvements to our design infrastructure lay the groundwork for future successes, benefiting the entire team."