As a design leader, I balance business goals, customer needs, and innovative design, guiding designers to excel. I support my team through mentorship and developing best practices while managing the full lifecycle of mobile and desktop applications. With a strong background in overseeing websites and digital platforms, I am ready to contribute to your project's success.

  • Design Expertise:

    • Visual and Interaction Design: Proficient in Design Systems, UI Design, Visual Design, Interaction Design, and Prototyping.

    • User Experience (UX): Advanced skills in UX Design, User-Centered Design, and User Research.

    Strategic Design Leadership:

    • Brand and Product Strategy:Specialized in Brand Strategy, Product Design, and leveraging Design Thinking to drive business solutions.

    • Design Management and Leadership: Experienced in Team Building, Design Management, and mentoring, with a strong background in leading Design Workshops.

    Technical Proficiency and Project Management:

    • Development and Analytics: Competent in Front-end Development and Product Analytics.

    • Agile and Product Management: Skilled in Agile Methodologies and managing projects effectively.

    Innovation and Growth:

    • Workshop Facilitation and Innovation: Skilled in facilitating Design Thinking sessions and promoting innovation.

    • Marketing and Growth Design: Experienced in utilizing design strategies for Marketing & Growth initiatives.

  • Design Tools:

    • Figma and Figjam is primary design tools

    • However, I’m also expert on Adobe Creative Suite, Sketch, Zeplin, Adobe XD, Miro, Canva, and Infogram

    Design Systems Tools:Supernova, ZeroHeight, Tokens Studio, Storybook and Spreadsheets

    Analytics & testing Tools:MixPanel, Google Analytics, Mode, Survicate, UserTesting, Usersnap, and GrowthBook

    Content management system (CMS): Prismic, Storyblok, WordPress, Hubspot

    Web Development: CSS, HTML, GitHub, Squarespace, Webflow

    Project Management Tools:Asana, Jira, Notion

    Customer Relationship Management (CRM) Systems: Mailchimp, Klaviyo, Constant Contact

  • Advanced Design Systems
    Taught by Brad Frost | Smashing Conference | November 12- November 20, 2024

    Innovating With Data
    Taught by Bo Peng and Andrea Dineedn | IDEO U | November - December 2024

    Scaling Design Systems
    Dribbble | November 2023

    • Credential ID: 23926

    • Certification: Dribbble

    California State University, Northridge
    B.A. Digital Art | 2011

  • My superpower is storytelling, communication, accountability, and navigating ambiguous situations. With a deep understanding of business objectives and user requirements, I excel in delivering bespoke design solutions that exceed expectations, demonstrating strong leadership and project management capabilities.

  • Rouli's unwavering commitment ensures on-time delivery, making her a pillar of reliability for our project teams. “

  • By syncing with teams across time zones, Rouli showcases her dedication and flexibility, crucial for our global initiatives.

  • Rouli fearlessly addresses critical issues, initiating vital conversations that pave the way for innovative solutions.

  • Rouli's strategic improvements to our design infrastructure lay the groundwork for future successes, benefiting the entire team.