Principal Designer - Design Systems, Scalable UX, and Brand Identity for Fast-Growing Startups

I design intuitive product experiences and scalable brand systems for fast-moving teams, bringing clarity to complex products as they scale.

Work With Me

Trusted by teams at:

MilkStork.com • SaaS • eCommerce • Design Systems • Branding

A FemTech platform helping working mothers pump, store, and ship breast milk.

I redesigned the core product dashboard and built a scalable design system.

Milk Stork is a B2B SaaS platform
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Insurify.com • Design Systems • UX/UI • Organic SEO • Data Visualization

A leading insurance comparison marketplace

I improved the reviews experience and created UI patterns that boosted clarity.

Insurify’s car insurance reviews
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Tanookilabs.com • SaaS • Design Systems • Website Design

A product studio helping founders launch early-stage MVPs

Coming Soon

Languex.com • SaaS • Design Systems • Website Design

A translation platform helping businesses connect across languages.

Coming Soon

BeFunky.com • SaaS • Creative Tools • Design Systems • Branding

An all-in-one creative platform for photographers and small businesses.

I build new features, efined the visual language, and strengthened the design system for new features.

BeFunky All‑in‑one online creative platform
View Case Study

Service + Skills

    • End-to-end product design from discovery to final UI

    • High-clarity user flows, wireframes, and interaction patterns

    • Rapid iteration for MVPs and v1 launches

    • Data-informed improvements that increase usability and conversion

    • Scalable, consistent design systems for fast-moving teams

    • Component libraries, documentation, and Figma system architecture

    • Cross-platform visual + interaction frameworks

    • System governance for long-term team efficiency

    • Visual identity systems aligned with product and growth goals

    • Brand refreshes, typography, color systems, and creative direction

    • Marketing assets, illustration, and cohesive visual storytelling

    • Brand-to-product consistency for trust and recognition

    • UX optimization for eCommerce, onboarding, and checkout flows

    • Experimentation, A/B testing concepts, and CRO improvements

    • Translation of business goals into intuitive product opportunities

    • Flexible, fast design execution for founders and early teams