Principal Designer - Design Systems, Scalable UX, and Brand Identity for Fast-Growing Startups

I design intuitive product experiences and scalable brand systems for fast-moving teams, bringing clarity to complex products as they scale.

Trusted by teams at:

MilkStork.com • SaaS • eCommerce • Design Systems • Branding

A FemTech platform helping working mothers pump, store, and ship breast milk.

I redesigned the core product dashboard and built a scalable design system.

Insurify.com • Design Systems • UX/UI • Organic SEO • Data Visualization

I improved the reviews experience and created UI patterns that boosted clarity.

Tanookilabs.com • SaaS • Design Systems • Website Design

Languex.com • SaaS • Design Systems • Website Design

BeFunky.com • SaaS • Creative Tools • Design Systems • Branding

I build new features, efined the visual language, and strengthened the design system for new features.

- End-to-end product design from discovery to final UI
- High-clarity user flows, wireframes, and interaction patterns
- Rapid iteration for MVPs and v1 launches
- Data-informed improvements that increase usability and conversion
- Scalable, consistent design systems for fast-moving teams
- Component libraries, documentation, and Figma system architecture
- Cross-platform visual + interaction frameworks
- System governance for long-term team efficiency
- Visual identity systems aligned with product and growth goals
- Brand refreshes, typography, color systems, and creative direction
- Marketing assets, illustration, and cohesive visual storytelling
- Brand-to-product consistency for trust and recognition
- UX optimization for eCommerce, onboarding, and checkout flows
- Experimentation, A/B testing concepts, and CRO improvements
- Translation of business goals into intuitive product opportunities
- Flexible, fast design execution for founders and early teams