Principal Designer
Design Systems, Product Strategy, Scalable UX & Branding
MilkStork.com
Milk Stork is a B2B SaaS platform that helps HR teams support breastfeeding moms with TSA-compliant milk shipping and travel-friendly cooler kits.
SaaS • eCommerce • Design Systems • Marketing Growth • Branding
Insurify.com
Insurify’s car insurance reviews feature offers trusted insights to help users compare, decide, and buy with confidence.
Design Systems • Organic SEO Growth •Branding • Data Visualization
BeFunky.com
BeFunky All‑in‑one online creative platform that lets anyone easily edit photos, make collages, and design graphics all without requiring expert design skills
SaaS • iOs App • Design Systems • Organic SEO Growth • Branding 
Service + Skills
-
UX/UI design
Wireframing & prototyping
User research & usability testing
Interaction design
Design strategy
Accessibility (WCAG, a11y)
Mobile & responsive design
Journey mapping
Cross-functional collaboration
Figma, FigJam, Sketch, Framer
Agile & product development process
-
Atomic design principles
Component libraries
Token-based theming
Figma components & variants
Multi brand tokenazise
Documentation & governance
Design-engineering handoff
Accessibility standards
Version control & consistency
Tooling (Zeroheight, Storybook, DSM)
-
eCommerce & Growth Design
Conversion-focused UX
Checkout & subscription flows
A/B testing & rapid iteration
Mobile-first shopping experiences
Onboarding & retention design
User behavior analytics (GA4, Microsoft Clarity)
Email & lifecycle marketing UX
Cross-sell, upsell, and referral flows
Data-informed design decisions
Collaboration with growth, product, and marketing teams
-
Brand identity & guidelines
Typography & color theory
Layout & composition
Visual storytelling
Iconography
Art direction
Motion & micro-interactions
Creative direction
Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Web & social media design